Link Building | Content Placement Publishing | Link Insertion | Brand Mentions

Link builders need to remember that link building isn’t just about growing a backlink profile; it’s about marketing a business. It's a mindset for many to just think about links but don't forget the fundamentals of online marketing at the expense of links.

A few years ago in April 2012 there was an interesting interview with Matt Cutts on what makes a quality site and was asked if he thought link building is a problematic concept in and of itself.

Matt Cutts response to this was: